Safe Driving: Aiming for zero
Vision 2020 is about reducing the number of people that die or are seriously injured in road traffic accidents to zero. Protecting and caring for people is at the heart of Volvo Cars' philosophy and this is our commitment to saving lives. Our founders said: "Cars are driven by people - the guiding principle behind everything we make at Volvo, therefore, is and must remain safety." Those values remain intact, and in 2008 we set out our vision that by 2020 nobody should be seriously injured or killed in a new Volvo car.